Find out more about what we do, our reputation, and the philosophy that drives our business.
Rob Lowe is a seasoned executive with over 25 years of experience in the in-home remodeling industry. Known for his innovative approach to sales and operations, Rob developed the “unpacking the box” methodology—a process that has become a game-changer in enhancing customer experience and streamlining installation practices across the industry.
In 2012, Rob took over LeafGuard, then a growing regional business, and led it through an era of transformational expansion. Under his leadership, the company grew into a national brand with 53 locations and over $400 million in annual sales. His ability to scale businesses through strong systems, people-first leadership, and strategic vision has made him a respected figure in home improvement.
Rob earned a degree in Physics from the University of Louisville and a degree in Mechanical Engineering from the Indiana Institute of Technology.
As CEO of Best Choice Roofing, he brings a passion for innovation, operational excellence, and team development to guide the company through its next chapter of nationwide growth.
Mr. Lowe takes pride in the strong, people-first culture at Best Choice Roofing. He credits the company’s continued growth to the resolute loyalty and teamwork of its employees.
“I’m passionate about this industry, our amazing customers, and the talented team that makes our success possible. My focus to ensure homeowners receive a top-tier experience, while also creating a work environment that’s rewarding, and built on appreciation. Yes, we’re a roofing company—but at our core, we’re a people-first company. When our team thrives, our customers feel the difference—and that’s what sets BCR apart.”
For Rob, investing in employees goes far beyond training. Best Choice Roofing has built a reputation for its hands-on mentorship programs that begin from day one—even at the entry level.
“Every person at BCR is a leader. It’s not about tenure—it’s about value. Everyone has something to offer, and everyone can help others grow. For those in leadership roles, we don’t just teach them to manage—we teach them to inspire. Encouragement is woven into our culture because when people feel empowered, they don’t just meet expectations—they exceed them.”
For more than 15 years, Best Choice Roofing has focused on developing high-performing sales professionals, strong managers, and future business owners. By promoting from within and offering meaningful incentive opportunities, the company inspires team members to fully invest in the BCR process—and in themselves.
Don’t wait—schedule your FREE inspection with our team today and experience the BCR difference for yourself!
Best Choice Roofing is an independent contractor and is not an affiliate of Owens Corning Roofing and Asphalt, LLC or its affiliated companies. THE PINK PANTHER™ & ©Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved.
